Aurea is more than just an agency—we're a dedicated partner on your journey.
Mjuk: Revolutionising Furniture ReCommerce
The design furniture industry is shifting towards circularity and Mjuk is leading the way. Making buying and selling design furniture effortless through their market place, Mjuk is reshaping the home furnishing experience, while decreasing furniture waste – a huge problem in the industry.
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To support Mjuk's media visibility and create awareness for their offering, a PR strategy was developed to build impactful media relationships and visibility in Finland and Nordics. Aurea Agency helped positioning Mjuk as a leader in circular furniture sales by crafting compelling press campaigns, creating informative and engaging newsletters tailored for journalists and a personal outreach of key industry contacts.
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Aurea Agency's PR efforts increased Mjuk's media visibility among Finnish and Swedish lifestyle & design media, generating media mentions and creating long-lived relationships. As a result, Mjuk secured high-profile features in publications such as Glorian Koti, Deko, Anna, Koti ja Keittiö, Avotakka and Bo Living, Iltalehti Sisustus and Taloussanomat.
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BioMush: Transforming the Food Industry’s Low-Value Side-Streams into Valuable Flavouring Components
BioMush is a Finnish FoodTech company providing food industry operators with a technological solution that turns edible side-streams into valuable flavours. BioMush’s pioneering technology addresses the global food industry’s waste problem with a scalable product that can be installed directly on-site.
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BioMush’s complex technology needed clear communication to help stakeholders—namely investors, partners, and potential clients—understand its mission and progress. Since 2024, Aurea Agency has supported BioMush with strategic communications and PR.
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Milestones such as partnerships and product development have been shared through press releases and media outreach. LinkedIn content has highlighted BioMush’s technology, mission, team, and progress. This strategic work has resulted in growing social media channels, with hundreds of new followers and thousands of impressions. BioMush has also gained media attention in both local and international FoodTech industry publications.
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ASK Scandinavia: Elevating Sustainable Fashion
The fashion industry is at a turning point, with overconsumption and environmental impact highlighting the urgent need for sustainable alternatives. The challenge lies in reaching the right audience, growing brand awareness, and effectively communicating better, more conscious options.
ASK Scandinavia was founded to challenge traditional practices by creating timeless, eco-friendly bags made from innovative materials such as MIRUM® and ECONYL®. With a strong focus on transparency, ethical production, and circularity, the brand is reshaping the landscape of responsible high-end fashion.
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During the time before Aurea Agency was founded, its co-founders Vera and Laura spent a few years working on ASK Scandinavia's brand communications. They implemented a multi-channel strategy combining SEO and search-optimized content, paid advertising, social media strategy, enhanced web analytics, and built targeted consumer and PR campaigns including influencer marketing.
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As a result, ASK Scandinavia significantly expanded its reach, with features in 40+ renowned publications including Vogue, , Harper’s Bazaar, Vanity Fair, EcoCult, and Helsingin Sanomat. Vera and Laura also carried out numerous product launches and seasonal campaigns, and brought the brand to Fashion in Helsinki for the first time.
Marketing efforts boosted website traffic, conversions, social media engagement. Collaborations with indfluencers and PR events strengthened brand recognition. By aligning strategy with ASK Scandinavia’s core values, we helped advance the brand’s mission and raise the bar for sustainable fashion. This passion project inspired Aurea Agency's co-founders to start serving other companies, and this is how our agency was born.
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A FEW OF OUR CLIENTS
CIRCULARITY
WEB3
CLIMATE TECH
FOODTECH
DEEP TECH
RETAIL
HEALTHCARE
RETAIL
BIOTECH
