Tietotulva podcast: How is a “must-follow” brand created?

In the startup world, attention doesn’t come by itself. Investors, customers, and partners only notice the signals that are placed right in front of them. So how can start-ups break through the noise and build a brand that people want to follow?

In this episode of the Tietotulva podcast, Aurea Agency’s co-founders Laura Lindholm and Vera Kröger share their insights on what makes a brand both credible and compelling. From their experience in marketing, PR, and communications tailored for startups, they reveal how young companies can position themselves to stand out from competitors, earn trust, and win the attention of investors and customers.

Key takeaways of the episode:

• Communication is crucial: Without consistent communication, branding, and reach, it’s difficult to convince investors or clients.

• Past communication matters: Investors often look at the history of communication to evaluate how a start-up has evolved.

• Basics must be in place: A coherent website, active social media accounts, and clear visios are non-negotiables. Start building these early on.